Archer and Pen small business branding



To create a logo and business card for 'Archer and Pen' a Sydney based, street fashion photography blog that is looking to redo its branding for a promotional trip to New York. The blog is run by Martin and Isobel Archer a couple that love film photography, keeping journals, traveling and documenting their experiences.

  • Energetic
  • An image that is different and stands out from other fashion blogs
  •  Bold and graphic  


My logo uses two main graphic symbols to represent the couples creative process. The A like mark for ‘Archer’ that also resembles a bow and represents their constant hunt for new inspiration and the circle representing a basic mark of the pen and their love of documenting and writing. I further developed their brand image by creating two prints that draw inspiration from teeth and scales referencing their Australian roots and its reptile predators.