Sauce paint packaging

 

Brief

To create a paint product and package for colour blind artists and designers that communicates well as a shelf product without relying on colour. 
It should be also appealing to non colour blind artists as a boutique product.

  • Bold
  • Simple communication of the product without relying on colour
  • Appealing to a visual and creative audience 

Solution

The product is a fruit scented and tasting paint so that once the paint has left the pot the colours can still be differentiated from one another. I wanted to communicate the product with a strong textual image that was appealing regardless of different colour views that could be easily recognised on the shelf. I took photos by dripping paint off hanging fruit and hand produced the main type lock up by hand.

 
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